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April 07, 2005
Fleshing out “The Once and Future Thing”
As I consider these readings, which resonate very richly on the production and circulation of messages through social networks, I’d like to reply along some vector of scholarship or teaching or technology, but instead I find I have such a long-lived visceral understanding of, and response to, Urban’s analysis of cultural transmission I can’t get beyond it. This is because of my long extracurricular association with traditional folk music and several communities engaged in its reproduction, preservation, and innovation.
So when Urban describes the circulation of alpha, I see myself (A) in any number of situations learning a tune (alpha) by ear from some other player (B) and getting it almost right (beta), and passing it along the same way. Then, after the tune has suffered a long game of “telephone,” there’s inevitably the
ALPHA discussion, which is whether “beta is the same as alpha,” especially since now part of it might be in a minor mode in a different key. All this complicated by various transcriptions and mechanical reproductions, by musicians who might not perform it the same way twice if you held a gun to their head.
Urban’s definition of omega very accurately captures the problem of trying to write a new tune that will be identified with the tradition, either something one wants to pass as fully traditional, or something recognizably innovative. Clearly, it has to “[contain] within itself traces of all the cultural elements that were the backdrop against which it took shape” (6), “past expressions of culture,” and “various aspects of different kinds of prior expressions,” or else one simply wouldn’t recognize it as traditional. On the other hand, it has to contain something innovative but plausible, to give it stickiness and memetic momentum. The new element is more than likely something drawn from “seemingly disparate cultural elements” (5). For instance, there are trends on the contradance scene to alter traditional material with roots jams and jazz harmonics and on the Celtic scene to meld with New Age textures. Page 16 in Urban is a blueprint for designing the qualities of an original/traditional tune. Some of these dynamics are also addressed by Lynch (11-12), but in the somewhat different context of beliefs.
There are also splits in trad communities between the principles of acceleration and inertia. Accelerators are irreverent, playful creators of omega stuff (that beautiful waltz you’re dancing to is actually the Gilligan’s Island theme in 3/4 time), while traditionalists and purists are “inertialists” (who in extreme cases, would reproduce the errors heard on some field recording of an “authentic” source). The two groups can get along, but each is sometimes just a little sour about the other’s approach, which is generally attributed to a disgusting personality flaw.
I’ve also observed some of the vagaries of diffusion, the puzzling ways material can percolate through the networks of folk music communities and other areas of national culture, and have experienced metaculture (ALPHA) as it is described by Urban, in the form of artifacts like publicity and reviews.
Given all this, I can see that the overall project of diffusion in the scholarly community differs in some ways from the project above, where tradition implies strict replication of an artifact (“individuals as conduits” [Urban 33]), and from projects like the social programs described by Rogers, where the goal, say, is to replicate behavior in stable ways, like having mothers adhere to the instructions on the baby formula. Scholarly communities seem to be primarily inertial in the other sense, of maintaining forward momentum, with an emphasis on omega productions, or originality and innovation.
Posted by hjjankie at April 7, 2005 02:15 AM
Comments
I wonder, too, if scholarly communities get into phases of stagnation because of the necessary demands and risk-taking moves involved in "omega productions, or originality and innovation." I know this would be more fruitful on the context of a particular issue--let's say technology and writing, for one. So even though--in principle--groups value the omega production, that valuing can easily turn to motifs such as "keep a watchful eye on the omega production going on over there," rather than undertaking such work first-hand. We can find exceptions to this, of course, and maybe this kind of wait-and-see model has some merits. Yet it would also seem to have an intertial effect--a consequence of slowing, delaying innovation.
Posted by: Derek at April 7, 2005 07:50 AM
Correction: (A) and (B) in the description here should be reversed. The teacher is A; the learner is B.
Posted by: hj at April 10, 2005 11:06 PM
Derek,
Urban tends to focus on the characteristics of the omega object. Your comment raises a more complex issue--trends among innovations. A trend implies some coherence in the movement of cultural acceleration, so somewhere between alpha and omega, there must be some social construction and coordination of innovations going on. I'm not sure how this process would affect the speed of cultural production. Spin-offs come quickly because they capitalize on the form of the original; could this also be true of omega objects?
Posted by: hj at April 11, 2005 01:24 AM