The thing I found interesting about this book is that is offers a theoretical model for explaining the unconscious framing/reframing our minds do everytime we alide two (actually MANY more than two, usually) disparate mental concepts to create meaning in the moment and a new, blended concept. We do this all the time, we usually just never notice that we're doing it. Obvious metaphors are a blatant example, and largely conscious, but we leap over huge reality gaps, comparing, juxtaposing, or substituting unlike things and ideas to make simple everday things happen and simple everyday activities move "forward" ( for many of us, things like learning and teaching).

For me, the connection to Urban is the way these authors all talk about forging new associations to create Urban's omega artifacts, F&T's "unique mental constructs." "Conceptual integration," "blending," and "emergent structures" are some of their buzz words. Check it out. As I work with it more, I'll try to keep you posted on my thinking and explain it better.